The goal was to bring new life and fresh energy to the singing birds for an upcoming campaign with Pennington’sand Walmart.
The campaign followed two distinct creative paths: one spot dedicated purely to brand awareness, and two focused on specific product offerings—each with its own clear message and tone. I also crafted the full sound design and music to support these differences, enhancing the personality, rhythm, and emotional impact of every film.
Pennington
Client Central Garden & Pet
Production Co Milford Animation Studios
Director Kim Hagen-Jensen
Sound design &
Music Hans Schumacher